Ugur
Gokus
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Ford Trucks Guided Autonomous HMI
Level3+ Autonomous
Elektrobit EBGUIDE integration
Driver safety
Overview
Professional truck drivers often hesitate to use higher levels of autonomy, especially on unfamiliar routes. The challenge was not the lack of technology, but the lack of trust and predictability.
In this R&D project, I focused on designing a guided HMI that helps drivers understand:
When autonomous driving is appropriate
Why it is recommended or blocked
What the system will do next
Rather than increasing automation pressure, the interface was designed to:
Preserve driver agency
Communicate system intent clearly
Reduce cognitive load during long-haul driving
Test phase
A one hour scenario based driving simulation was created in collaboration with a simulation company working with Ford.
To conduct a meaningful user test with stakeholders, the simulation setup was carefully planned. The simulation content was designed to focus on trust in the system and driver rest levels.
The scenario included:
- The driver was given a random route.
- The route included straight roads, heavy traffic, and challenging terrain areas.
- The driver was assigned specific tasks (e.g., rest, meals).
- A scoring system was developed for autonomous driving levels. The success rate was measured based on how much the system was used.
- To simulate real-life accident responsibility, the driver was instructed to ensure that the cargo in the truck remained undamaged.
- The cargo damage was programmed to increase based on harsh steering maneuvers and sudden braking. This discouraged drivers from freely using Level 3 autonomy simply because they were in a simulation environment.
The work combined driver research, behavioral insights, and simulation-based validation to support confident and responsible use of Level 3 autonomy.
During the project, the HMI was developed in close collaboration with an EB GUIDE integration engineer.
UI screens were adapted to EB GUIDE’s component structure, layout constraints, and performance requirements, ensuring a smooth handoff into the production HMI environment.
Full case walkthrough available upon request (ugurgokus@gmail.com)
Back to Home
Ugur
Gokus
Home
Ford Trucks Guided Autonomous HMI
Level3+ Autonomous
Elektrobit EBGUIDE integration
Driver safety
Overview
Professional truck drivers often hesitate to use higher levels of autonomy, especially on unfamiliar routes. The challenge was not the lack of technology, but the lack of trust and predictability.
In this R&D project, I focused on designing a guided HMI that helps drivers understand:
When autonomous driving is appropriate
Why it is recommended or blocked
What the system will do next
Rather than increasing automation pressure, the interface was designed to:
Preserve driver agency
Communicate system intent clearly
Reduce cognitive load during long-haul driving
Test phase
A one hour scenario based driving simulation was created in collaboration with a simulation company working with Ford.
To conduct a meaningful user test with stakeholders, the simulation setup was carefully planned. The simulation content was designed to focus on trust in the system and driver rest levels.
The scenario included:
- The driver was given a random route.
- The route included straight roads, heavy traffic, and challenging terrain areas.
- The driver was assigned specific tasks (e.g., rest, meals).
- A scoring system was developed for autonomous driving levels. The success rate was measured based on how much the system was used.
- To simulate real-life accident responsibility, the driver was instructed to ensure that the cargo in the truck remained undamaged.
- The cargo damage was programmed to increase based on harsh steering maneuvers and sudden braking. This discouraged drivers from freely using Level 3 autonomy simply because they were in a simulation environment.
The work combined driver research, behavioral insights, and simulation-based validation to support confident and responsible use of Level 3 autonomy.
During the project, the HMI was developed in close collaboration with an EB GUIDE integration engineer.
UI screens were adapted to EB GUIDE’s component structure, layout constraints, and performance requirements, ensuring a smooth handoff into the production HMI environment.
Full case walkthrough available upon request (ugurgokus@gmail.com)
Back to Home
Ugur
Gokus
Home
Ford Trucks Guided Autonomous HMI
Level3+ Autonomous
Elektrobit EBGUIDE integration
Driver safety
Overview
Professional truck drivers often hesitate to use higher levels of autonomy, especially on unfamiliar routes. The challenge was not the lack of technology, but the lack of trust and predictability.
In this R&D project, I focused on designing a guided HMI that helps drivers understand:
When autonomous driving is appropriate
Why it is recommended or blocked
What the system will do next
Rather than increasing automation pressure, the interface was designed to:
Preserve driver agency
Communicate system intent clearly
Reduce cognitive load during long-haul driving
Test phase
A one hour scenario based driving simulation was created in collaboration with a simulation company working with Ford.
To conduct a meaningful user test with stakeholders, the simulation setup was carefully planned. The simulation content was designed to focus on trust in the system and driver rest levels.
The scenario included:
- The driver was given a random route.
- The route included straight roads, heavy traffic, and challenging terrain areas.
- The driver was assigned specific tasks (e.g., rest, meals).
- A scoring system was developed for autonomous driving levels. The success rate was measured based on how much the system was used.
- To simulate real-life accident responsibility, the driver was instructed to ensure that the cargo in the truck remained undamaged.
- The cargo damage was programmed to increase based on harsh steering maneuvers and sudden braking. This discouraged drivers from freely using Level 3 autonomy simply because they were in a simulation environment.
The work combined driver research, behavioral insights, and simulation-based validation to support confident and responsible use of Level 3 autonomy.
During the project, the HMI was developed in close collaboration with an EB GUIDE integration engineer.
UI screens were adapted to EB GUIDE’s component structure, layout constraints, and performance requirements, ensuring a smooth handoff into the production HMI environment.
Full case walkthrough available upon request (ugurgokus@gmail.com)
Back to Home